Innovating Out Of Crisis
How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing
CEO Shigetaka Komori's own story of why Fujifilm succeeded where Kodak failed...
In 2000, photographic film products made up 60% of Fujifilm's sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong.
What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy.
Details
PUBLISH DATE
5/5/15
PISBN
PRICE
NA
NA
GENRE
Nonfiction
EISBN
PRICE
9781611729153
$19.95
DIMENSIONS
5.4 x 8.3
HARDCOVER ISBN
PRICE
9781611720235
$24.95
# OF PAGES
216
AUDIOBOOK ISBN
PRICE
NA
NA
Praise
"This wonderful book by CEO Shigetaka Komori is full of wisdom. Any company that is facing an earthshaking disruption must read how Fujifilm managed to survive while its long time nemesis, Kodak, ended up closing its doors."
—Philip Kotler, Kellogg School of Management Northwestern University
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